Alessandra Orofino grew up straddled between the two worlds of rich and poor Rio de Janiero. An early experience with a successful human rights campaign shows her how advocacy can improve people's lives. In New York she learns about New Power and how technology can be used to mobilize people. With the World Cup and the Olympics looming, there's an opportunity to tackle issues back home, but will these tech-enabled organizing strategies work in Brazil?

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To read the transcript of the interview please click here.